Cadbury Steps Up Singles Communications Urging Consumers to Obey Their Mouths

Obey Your Mouth Icon

Part of its long-term commitment to drive category growth, Cadbury has launched Obey Your Mouth – a new campaign launched in May with the return of Cadbury Crunchie on TV after 16 years and will continue over three years with a huge £6m investment in the first year alone.

It aims to drive awareness to attract a new generation to the category, and reminding existing consumers of the repertoire of brands available.

By heroing our singles brands, this campaign is aimed at showing consumers no matter what your mouth is desiring, Cadbury has the one for you.

The campaign will use a full mix of TV, outdoor, in-store, PR and digital, which will see the brand utilise up-and-coming channels such as Snapchat and Shazam.

What does this mean to you?

  • Use POS to generate excitement and impulse purchases
  • Stock up on singles now to take advantage of this high-profile campaign and media investment
  • Cadbury is the number one supplier of chocolate singles in the market1 with over one million bars sold every day so this is an unmissable opportunity


1Nielsen, Value MAT to 19.03.16