Cadbury Twirl Orange available in PMP for the first time

The award-winning Cadbury Twirl Orange, which is now Cadbury’s most popular single bar, is being made available in a price-marked pack for the first time.

Cadbury Twirl Orange was introduced as a limited edition in 2020, becoming the number one singles NPD and one of the fastest selling chocolate bars of that year.

Flavour NPDs are a key driver of category growth, and orange in particular is proving incredibly popular. Sales of orange standard chocolate have grown by 47% - growing faster than standard chocolate sales.

PMPs are valued by shoppers, to whom they offer reassurance they are not being overcharged, while contributing to an overall positive price perception. The perception of improved value, convenience and trust make stocking PMPs a good option for retailers. A fifth of shoppers say they would choose a particular convenience store if they knew it stocked PMP shoppers.

Product information
Product Name: Cadbury Twirl Orange
Product Weight: 43g
PMP*: £0.60
Case size: 48 bars

*Retailers are free to set their own prices. Non pmp packs available