Cadbury and Merlin Entertainments to give Families Memorable Days Out

2 for 1 Fun Days Out - Free the Joy this Summer


Cadbury and Merlin Entertainments have partnered up to bring more joy to consumers, by offering 2 for 1 entry to the UK’s top attractions in a new on-pack promotion on a range of chocolate bags and multipacks.

Running through to September, the £1m promotion includes offers on LEGOLAND® Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort, Alton Towers Resort and many more top attractions, targeted just in time for the school summer holidays.

Supported by an impactful pack design for great on-shelf stand-out, as well as PR, and an outdoor and social media campaign, the promotion aims to help grow frequency of chocolate bags segment to drive further category growth.

For full terms and conditions, visit /

What does this mean to you?

  • Ask your Mondelez International sales representative about the full suite of POS available
  • Consider secondary sites for the core lines
  • Stock up in advance of high awareness and media coverage


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