Cadbury and Oreo Product Deliveries Two New Products for the Chocolate Category

Cadbury and Oreo have come together once again with two new sharing products – a tablet and a sharing bag.

Building on the success of Cadbury Dairy Milk Oreo in tablets, the super-brand has launched an exciting and different form to the platform, with the Cadbury Dairy Milk Oreo Sandwich.

This new tablet sees a layer of Cadbury Dairy Milk chocolate sandwich between mini Oreo biscuits. Also new are Cadbury Oreo Bites, which include small Cadbury bitesize pieces filled with a creamy and crunchy Oreo filling.

Cadbury and Oreo are global brands that consumers love and since launch in 2012, Cadbury Dairy Milk Oreo has been a power co-brand which continues to grow (+16%). It is now worth almost as much as the Oreo biscuit brand in the UK - £49 million.

The Cadbury Oreo platform will be supported by a £2.5m activation plan in Spring 2018 including PR, digital, OOH activity and in-store activation.

What does this mean to me?

  • Take advantage of the super-brand, to leverage sales
  • High profile marketing campaign will drive awareness of NPD, helping to boost sales in store
1 IRI Total Market 16.07.17