Cadbury challenges the nation to vote between three new limited edition Cadbury Dairy Milk bars

Cadbury Dairy Milk has unveiled three limited edition Cadbury Dairy Milk bars, created by the finalists of last year’s Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE are available now in the UK and Ireland. Shoppers are encouraged to vote for which one will be crowned the newest permanent addition to the Cadbury Dairy Milk range.

The new bars follow the first phase of the Cadbury Inventor campaign last year when consumers were given the chance to create their very own Cadbury Dairy Milk bar. The three lucky finalists have since travelled to Bournville, the home of Cadbury, where they worked with chocolate experts to make their creations a reality.

Callum, 17 years old from Ireland, has created Cadbury Dairy Milk CHOCA-LATTE. The bar consists of a delicious mix of coffee cream and vanilla sandwiched in between the smooth taste of Cadbury Dairy Milk.

Neelam, 25 years old from Leeds, came up with Cadbury Dairy Milk SIMPLY THE ZEST. Neelam’s bar gives an instant chocolate orange hit combined with hard caramel and biscuit.

Melanie, a 44 year-old school teacher from Manchester, developed Cadbury Dairy Milk THE RASBERRY SHORTCAKE. Melanie’s bar combines the sharp taste of raspberries with individual pieces of white chocolate and the crunchy taste of shortcake, combined with delicious Cadbury Dairy Milk.

The three limited edition bars are available now. Your shoppers are encouraged to vote for their favourite at www.cadburyinventor.com. The winner will be announced in September.

Dave