Freddo Leaps into the Cadbury Biscuits Range

Cadbury Biscuits is bringing more joy to the biscuit aisle as it welcomes the Cadbury Freddo brand into the range with two new products for families.

Available to order now is the new and exciting, Cadbury Freddo Face Cakes – a soft cake sandwich with a creamy chocolate chip filling. This NPD will prove to be a fun addition to the family sharing occasion, with different Freddo face expressions in the pack to choose from.

This will be shortly followed by the launch Cadbury Freddo Biscuits, which will leap into wholesalers in January 2018 in both non price-marked packs and £1.29 PMP1 . Making a splash in the category, the iconic Freddo character shape will make its debut in biscuit form and will be half coated in chocolate, ideal for the entire family to share.

The two new launches aim to recruit young families and the next generation of biscuit lovers through two trusted power brands from the nation’s favourite chocolate2, and will be supported by TV, digital and BTL activity.

What does this mean to me?

  • Help drive biscuit sales with a well-loved, Cadbury heritage brand
  • New innovation to excite customers
  • Stock up now to take advantage of this high-profile campaign and media investment to help drive sales
1Prices are recommended only. Retailers are free to set their own prices.
2Nielsen MAT to w/e 04.11.17