Halls Unveils Brand New Look

I’m pleased to deliver some exciting news from Halls, which is part of our portfolio; the number one Relief Candy brand in the UK.

We’re excited to unveil a new look, with a shiny new pack design. Plus, we’re offering real value to your consumers with new price-marked packs, to help you drive relief candy sales!

Our Halls Soothers pack has been designed to showcase the texture of the candy and its real fruit juice centre, to emphasise the gentle “soothing” benefit of Soothers. Whereas the design for the Mentholyptus range, displays the “clearing menthol action” through its dialled-up relief cue on the pack.

Our impactful, new designs have been developed to achieve a stronger stand-out on shelf, to make sure they’re eye-catching to your shoppers. While, PMP’s offer reassurance to your shoppers that they’re not being overcharged.

What does this mean to you?

  • We have OOH advertising close to convenience stores, that will help drive awareness and demand
  • You should stock up ahead of the cough and cold season
  • If space is limited, stock up on best sellers; Halls Soothers Blackcurrant and Halls Extra Strong, with Halls Soothers Blackcurrant 45g being the number one SKU
  • Consider dual siting on your main fixture and at counter