Halls Breathes Life Into Ad Breaks With Latest Campaign

Halls On TV

We’ll be able to discover the power of Halls in its latest TV advertising campaign hitting TV screens across the UK.

The 20-second ad, aims to expand usage occasions for the brand, features a young male eating a Halls XS peppermint sweet and experiencing an intense cooling sensation. 

The TV campaign is part of a £1.1 million UK marketing investment for Halls in Q1 2014, which also includes VOD, OOH and digital activity. Supporting the brand at a key point in the season, the campaign will drive mass awareness, as well as reminding consumers to pick up Halls at the point of purchase.

Halls is the world’s biggest sugar candy brand, and the no1 medicated confectionery brand in the UK, worth £32 million.

What this means for retailers

  • Stock up on Halls in anticipation of increased awareness
  • Maximise sales by stocking Halls all year round – not just during ‘cough and cold’ season