Have a Summer of Silly Fun with Maynards Bassetts

Maynards Bassetts is set for a summer of silly fun with a new on-pack promotion. The competition gives your shoppers the chance to win one of 8001 wacky prizes, while helping to generate excitement across stores.

The enjoyment is kicking off in May and running all the way through until 31st August 2019. The promotion will be available on a number of the brand’s hero bags including Wine Gums, as well as new sub-brands Wine Gums Tangy, Soft Jellies Wild Safari and many more. Each of these fun-filled products will be labelled with a promotional flash, intriguing consumers.

Designer sunglasses are among the amazing items up for grabs, along with wireless speakers and pairs of eye-popping trainers. Shoppers also have the opportunity to win a day of seriously silly fun showing their adventurous side, with tickets to visit one of various attractions up for grabs.

To make the most of this this promotion, you should look to position in secondary sites for those on-the-go purchases, or on cross-category displays for evening and impulse treat opportunities.

What does this mean to you?

  • Help drive sales with a much-loved heritage brand and create excitement in store
  • The promotional competition packs are also available on price marked packs* designed to grab shoppers’ attention
  • Give your shoppers the chance to win one of 8001 wacky and wonderful prizes

Included in the promotion:

Core 190g range: Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix Core 160/5g range (both price marked and non-price marked packs): Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix, Midget Gems Core 400g range: Wine Gums, Jelly Babies, Liquorice Allsorts NPDs 160/5g range (price marked and non-price marked packs): Soft Jellies Wild Safari, Wine Gums Mocktails, Wine GumsTangy

Dave