Jelly Babies Go Tropical!

Maynards Bassetts Jelly Babies Tropical pack shot

One of the UK’s bestselling Candy bags1, Maynards Bassetts Jelly Babies, is bringing a taste of the tropics to the UK with the launch of Maynards Bassetts Jelly Babies Tropical.

Maynards Bassetts Jelly Babies is a fun heritage brand, which is growing by 4.72 per cent and has a proven track record of driving growth with line extensions3. This strong proposition combined with the top trending flavour of 20174 will help provide excitement and an opportunity to grow the category further.”

Available from 4th July, the new candy bag will feature the iconic Jelly Babies characters in the mouth-watering flavours of mango, banana and pineapple. As with all Maynards Bassetts Jelly Babies bags, the new candies will be made from real fruit juice with natural colours and flavours.

The launch will be supported by a total brand spend of £6m during 2017, including TV, PR and digital activity. A full range of POS will also be available to help retailers drive excitement in store.

What does this mean to me?

  • Top trending flavour from a growing heritage brand to drive excitement in-store
  • Stock up in advance of media investment when awareness is high
  • Use manufacturer POS to create secondary features and help drive candy sales
1Nielsen MAT 20.05.17
2Nielsen YTD 21.05.17
3Kantar Worldpanel, Take Home data one year continuous panel, w/c 24.04.17
4Nielsen Bases, May 2016
5Nielsen Bases, May 2016
6Nielsen YTD 21.05.17