Limited Edition Cadbury Dairy Milk Bar Launched to Say Thank You on WW1 Centenary

100 years on from the end of the First World War, we’re saying ‘thank you’, with the release of a limited edition Cadbury Dairy Milk Remembrance Bar in partnership with the Royal British Legion.

The 360g bar, has the same wrapper design as the Cadbury Dairy Milk that was sold during the war, but adorned with Poppies.

30p from every bar sold, will be donated to the Legion, supporting the British Armed Forces, veterans and their families. We will also be supporting the Legion through a year-round calendar of fundraising events and activities, including the Legion’s Thank You movement, a campaign which aims to thank all who served, sacrificed and changed our world during the First World War.