Maynards Bassetts Gives Consumers Bags More Value with New £1 Promotional Price-Marked Packs

Maynards Bassetts new size bags

Hi there,

Maynards Bassetts has just introduced new increased sized £1 promotional price-marked pack across its range, that provides more value for consumers.

The £1 (RRP) 165g promotional PMPs1 are now available across its core bag range, including Maynards Bassetts Wine Gums and Maynards Bassetts Jelly Babies, the number one and two bags in the market2.

The new packs aim to help retailers drive sales on candy bags, which is the most impulsive category within snacking, with 60 per cent of purchases being unplanned3.

Research suggests that price marked packs are helping to make consumers hunt for value easier and can influence shoppers to buy products4 - making stocking PMPs a great option for your store!

What does this mean to you?

  • Reassure your customers with the clarity and transparency of a price-marked pack
  • Cadbury Dairy Milk Toffee Whole Nut is already a very popular flavour with consumers in the tablets segment.
  • Focus on top sellers from the number one in candy bags5 and with brands consumers know and trust

Speak soon,
Dave



Dave

1Prices are recommended only. Retailers are free to set their own prices
2Nielsen MAT data to 20.02.16 and Litmus MAT data to 21.02.16
3U&A 2012
4Him! Bitesize Insight; Price-marked packs, August 2015
5Nielsen MAT data to 20.02.16