Maynards Bassetts has launched an exciting new addition to its adult candy portfolio - Wine Gums Tangy!
Although 74% of adults are open to sour sweets our research shows that only 26% currently buy into the £22m sour segment1. We believe that with its unique proposition, Maynards Bassetts Wine Gums Tangy will provide a real opportunity to inspire purchases and help retailers drive incremental sales within this currently under-indexed segment of the adult candy market.
Following this launch, the Maynards Bassetts Wine Gums brand will return to the small screen in May with a TV campaign that will air for six weeks, as a part of a £6m marketing programme for the brand in 2017.
The launches will be supported by a £3m marketing investment including OOH, PR and digital support.
What does this mean to you?
- Drive incremental sales within adult candy
- Excite customers with a new product from a well loved brand
- Stock up ahead of increased awareness in February and May
1 Neilson Total Coverage WE 09.07.16