Maynards Bassetts is launching an exciting on pack promotion which will celebrate the brand and nation’s unique personality by giving away bonkers prizes with the top three winners scooping a pair of flights to New Zealand, complete with £2,000 spending money and possibly tickets to the Wacky Sheep Race event!
100 other lucky consumers will win tickets to a bonkers day out in the UK or Ireland, such as the World Pea Championships in Witcham and rabbit show jumping in Bradford, along with travel and £50 spending money. 1,000 others will win a voucher for a complimentary candy bag of their choice from the range.
To help drive awareness, there will be a £6m total brand marketing campaign in 2017, which will include TV and high impact in-store activity throughout the summer.
Bonkers will target adults who have a silly side to them. The summer is a peak time for candy1 and with attractive on pack activations offering a strong opportunity to drive rate of sale, we hope to drive further category growth.
What does this mean to me?
- Help drive more sales during the summer candy sales spike with a promotion from the UK’s number one adult candy brand2
- Excite your customers with unique prizes
- Make the most of Bonkers packs by siting them in a secondary fixture. Visit for information on how to get hold of promotional POS.
The Bonkers on pack promotion will be available on:
- Maynards Bassetts Tangy Wine Gums (165g)
- Maynards Bassetts Wine Gums (165g)
- Maynards Bassetts Jelly Babies (165g)
1The Nielsen Company, Total Value MAT to w/e 28.01.17
2Sugar exc. mints & medicated spend amongst individuals with no children who are over 25 Source: Kantar Worldpanel online w/e 01.01.17