Maynards Bassetts Offer Marvellously Bonkers Prizes in New On Pack Promotion

Maynards Bonkers on-pack promotion

Maynards Bassetts is launching an exciting on pack promotion which will celebrate the brand and nation’s unique personality by giving away bonkers prizes with the top three winners scooping a pair of flights to New Zealand, complete with £2,000 spending money and possibly tickets to the Wacky Sheep Race event!

100 other lucky consumers will win tickets to a bonkers day out in the UK or Ireland, such as the World Pea Championships in Witcham and rabbit show jumping in Bradford, along with travel and £50 spending money. 1,000 others will win a voucher for a complimentary candy bag of their choice from the range.

To help drive awareness, there will be a £6m total brand marketing campaign in 2017, which will include TV and high impact in-store activity throughout the summer.

Bonkers will target adults who have a silly side to them. The summer is a peak time for candy1 and with attractive on pack activations offering a strong opportunity to drive rate of sale, we hope to drive further category growth.

What does this mean to me?

  • Help drive more sales during the summer candy sales spike with a promotion from the UK’s number one adult candy brand2
  • Excite your customers with unique prizes
  • Make the most of Bonkers packs by siting them in a secondary fixture. Visit for information on how to get hold of promotional POS.


The Bonkers on pack promotion will be available on:

  • Maynards Bassetts Tangy Wine Gums (165g)
  • Maynards Bassetts Wine Gums (165g)
  • Maynards Bassetts Jelly Babies (165g)
  • 1The Nielsen Company, Total Value MAT to w/e 28.01.17
    2Sugar exc. mints & medicated spend amongst individuals with no children who are over 25 Source: Kantar Worldpanel online w/e 01.01.17