Maynards Bassetts injects some fun into bagged candy with new range

Maynards Bassetts is bringing more light-hearted fun to the candy bags category with the launch of an exciting and cheeky new range - its first since the launch of the superbrand in 2016.

Available now in 70g non price-marked packs and 50p PMPs1, Maynards Bassetts has introduced five new playful products, each with unique flavours and shapes – Beaming Beasts Jellies (fruit flavoured animals), Cheery Slices Gummies (watermelon slices), Silly Snakes Jellies, Chuckle Drops Gummies (sour gummies) and Straw’Merries Jellies.

The new range aims to attract the younger generation to the category, with creative smiley graphics to encourage consumers to get interactive with their packs.

What does this mean to the retailer?

  • Stock up now to take advantage of this high-profile campaign
  • Use manufacturer POS to generate excitement in store
  • Consider secondary sites such as the hot-zone in the front of store to drive impulse and on-the-go purchases
1Prices are recommended only. Retailers are free to set their own prices.