Maynards Discovery Patch Teams Up With Aardman For New TV Ad

Discovery Patch Ad


Exciting news from Maynards Discovery Patch! The new fun-shaped fruit flavour jelly and foam sweets have teamed up with Aardman Animations for a high-profile new TV ad this spring.

The advert, which runs from 9th May, features a family of hedgehogs trying Maynards Discovery Patch for the first time and exploring the questions on pack. The ad has been produced by Aardman, the studio famous for popular characters including Wallace & Gromit, Shaun the Sheep and Morph.

For the spot, Aardman have created a miniature world rich in irresistible details, texture and charm, bringing the hedgehog family to life with enchanting stopframe animation, a process which took nearly three weeks to shoot, frame by frame.

Maynards Discovery Patch Animals features fun facts or quizzes on the back of pack to inspire moments of family discovery. There is also a Maynards Discovery Patch app which you can unlock by scanning the pack, giving families an opportunity to discover even more through an augmented reality experience.

What does this mean for you?

  • Stock up in advance to make the most of a £3 million UK media investment this year – also including cinema, video on demand, out of home (close to stores), digital, experiential, PR and in-store activity.
  • Take advantage of a great new sugar confectionery brand to encourage impulse purchases.