Maynards and Bassetts Join Forces to Reinvigorate Adult Candy


In February, Maynards and Bassetts joined forces to reinvigorate adult candy,Bassetts Bertie's Jelly Mix with a new brand to lead and inspire the category.

The entire range now comes under the Maynards Bassetts branding, with a total packaging redesign and the launch of new Bertie’s Jelly Mix to cement the exciting new relationship. The new brand aims to reawaken adults’ desire for candy products with a little light-hearted silliness, keeping the iconic characters of each individual product while boosting the range through the strength of the Maynards and Bassetts brands.

Available in 130g and 160g non price-marked packs and 130g price-marked packs, the new Bertie’s Jelly Mix celebrates the fun and Britishness of the two brands. It features a quirky assortment of jelly sweets in delicious fruity flavours and iconic shapes, including bow ties, cups and saucers and, of course, Berties!

What does this mean to you?

  • Boost bagged candy sales with the number one adult candy brand1
  • Excite shoppers with new product
  • Stock up in advance of media activity to make the most of customer excitement!


1Sugar exc. mints & medicated spend amongst individuals with no children who are over 25 Source: Kantar Worldpanel online w/e. 07.12.14