Mondelēz International Announces UK Cadbury Dairy Milk Packaging Set to be Made with Recycled Plastic

Mondelēz International has announced that Cadbury Dairy Milk made in Bournville and sold in the UK and Ireland is to be made with packaging containing up to 30% recycled plastic.

Cadbury will roll out the packaging innovation on more than 28 million sharing bars in 2022.

It is part of a broader commitment by the company to reduce the use of virgin plastic material in its overall plastic packaging portfolio by 5% by 2025^.

Mondelēz International is already using 75% recycled plastic (RPET) content in its Dairylea Lunchables and Snackers packaging in the UK and will also begin using recycled plastic in its Philadelphia tubs and lids from next year.

“This next step in our journey to reduce our use of virgin plastic in our iconic Cadbury range is a really important one, which I am very proud of,” said Louise Stigant, UK Managing Director, Mondelēz International.

Earlier this year Mondelēz International joined forces with retailers and other FMCG leaders to finance and launch the Flexible Plastics Fund. The fund is designed to drive up UK recycling rates of flexible plastic through front of store collections initially, with the longer-term aim to include this material within UK household collections. Mondelēz International is also a member of the UK Plastics Pact and a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment.

Marcus Gover, CEO at WRAP which leads the UK Plastic Pact said “I am pleased Mondelez International will include recycled plastic from next year on this household brand as part of its work toward the UK Plastic Pact targets.”

Rebecca Pow, Minister for the Environment said:
“I am pleased to see Mondelēz International taking this step as we all work together to tackle plastic pollution.”

^ assuming constant portfolio mix