Mondelez International to launch Vegan Cadbury bar in the UK and Ireland

  • New Cadbury Plant Bar provides Cadbury fans with a plant-based alternative to much-loved products.
  • The new range is packaged using certified bio-sourced plastics made from renewable sources.

Cadbury Plant Bar, a plant-based alternative to the nation’s favourite chocolate, Cadbury Dairy Milk, will be available to buy nationwide. The new bar, which will sit alongside the standard bar on shelves, underscores Mondelēz International’s ongoing commitment to offering consumers greater choice.

Developed over two years at Mondelez International’s Global Centre of Excellence for Chocolate Research and Development in Bournville, the bar retains the creamy taste you expect from Cadbury by replacing the milk with almond paste. Almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness. Available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces, the bars are suitable for vegans and are registered by the Vegan Society.

As part of the company’s commitment to innovate and trial new forms of packaging, the Cadbury Plant Bar range will be wrapped in 100% plant-based packaging made from ISCC certified bio-sourced plastics from renewable sources. It follows the company’s recent announcement that it will be investing in recycled soft plastic packaging for Cadbury Dairy Milk tablet bars sold in the UK and Ireland, and is one of several sustainability initiatives to come from Snacking Made Right – the strategy from which the company delivers its sustainability and well-being agendas.

The bar will be available to retailers from January 2022. The RRP* for the 90g bar is £2.50.

*Retailers are free to set their own prices.