Mondelez International’s Chocobakery Unwraps Second Cadbury Biscuits Npd

Cadbury Crunch Melts pack shot

Mondelez International is unveiling its second Cadbury biscuit launch – Cadbury Crunchy Melts – which will bring a delicious and multi-textural sensation to the market.

Available from this month, new Cadbury Crunchy Melts are crunchy chocolate chip cookies with a soft melting centre – the ideal rewarding treat or sign off to a meal. For those seeking a little more luxury, the cookies can be heated up in the microwave by following the instructions on pack. The new cookies come in 156g multipacks in three variants – Chocolate Centre, Double Indulgence and Soft Cookie Centre. A £1.29 PMP1 is also available on the Chocolate Centre variant.

The launch aims to grow penetration of the special treat segment which will in turn, drive incremental sales for the biscuits category. Cadbury Crunchy Melts will benefit from a brand new TV campaign for Cadbury Biscuits and be supported through in-store activity.

What does this mean to me?

  • Help drive sales with the number one driver of UK biscuit category growth2
  • New innovation to excite customers from the the nation’s favourite chocolate brand.3
1Prices are recommended only. Retailers are free to set their own prices.
1Nielsen MAT to w/e 15.07.17
1Nielsen MAT to w/e 17.06.17