Mondelēz cracks into the 'healthier bars*' market with nutty new launches

Cadbury Mini Eggs Tablet Mondelēz will be helping retailers expand their ‘Healthier Bars*’ range with the launch of a brand-new fruit and nut snack brand, Cadbury Nuttier. The brand’s three exciting flavours – Peanut & Almond, Cranberry, Peanut & Almond and Coconut & Almond – are available in single bars, helping retailers to recruit new shoppers to the range with a trusted, recognisable brand, while tapping into this expanding and valuable category.

Cadbury Nuttier packs wholesome ingredients into the simplest combinations, which crucially deliver both nutritionally, and on taste, which remains the number one driver of consumer purchasing decisions. All new flavours will be available in 40g single bars at an RRP of £1.19**.

The new bars are filled with fibre, made up with over 40% of whole fruit & nuts, designed to give the ultimate taste experience. Cadbury Nuttier contains a delicious hit of indulgence from Cadbury, meaning it is one of the first products within the ‘Healthier Bars*’ segment to include milk chocolate, making it an even more exciting proposition for retailers.

With transparent packaging consumers can see the combination of over 40% of visible blended fruit and nuts featuring at the top, embedded into delicious Cadbury milk chocolate at the bottom. This points to the concept that “there are two sides to every bar”, with this slogan appearing on displays and POS in-store.

The new bars are available and we recommend ranging alongside other ‘healthier* snacking’ options or alongside existing single biscuit bars.

Product information

  • Product name: Cadbury Nuttier (Three variants: Peanut & Almond, Cranberry, Peanut & Almond, Coconut & Almond)
  • ATO: January 2020
  • Product Weight: 40g
  • RRP*: £1.19
  • Case size: 15
*Healthier Bars, as defined by Nielsen
**Prices are recommended only. Retailers are free to set their own prices