New Curly Wurly Squires PMP from Cadbury wiggles onto the market

Following their successful launch in the summer of 2017, Cadbury Curly Wurly Squirlies has unveiled a new PMP format . The £1 PMP sharing bags have been developed to offer consumers this popular treat in a new size and help retailers capture shoppers’ attention in store.

Having generated a significant £6.6M in sales since launch, Cadbury Curly Wurly Squirlies are now Mondelēz International’s sixth most popular sharing bag on the market . The total Curly Wurly brand is also now the third most popular treat in the Cadbury Parents to Kids range, with sales of £9.9M.

Curly Wurly Squirlies have been such a hit with consumers since launching , we want to be able to offer retailers a new format to excite their shoppers. The £1 PMP is an ideal format for driving impulse sales from both existing shoppers and those new to this Cadbury treat.

The new bags, will hit shelves from the 1st May. Cadbury Curly Wurly Squirlies will also be available in non-PMP in 95g and 110g pack sizes.

Retailers are free to set their own prices.

1Nielsen, Total Market UK, Chocolate Share Bags, week ending 23.02.19
2Nielsen, Total Market UK, Chocolate Share Bags, week ending 23.02.19
3Nielsen One System: 52 week data ending 23.03.2019