New Innovation to Help You Take a Big Bite of Chocolate Singles

Cadbury Big Taste Toffee Whole Nut

Cadbury Dairy Milk’s Big Taste to the singles’ market this summer.

Available to order now, Cadbury Dairy Milk Big Taste Toffee Whole Nut single bar will offer consumers the chance to experience the Big Taste sensation wherever they are with its textured combination of whole nuts with toffee smothered in delicious Cadbury Dairy Milk chocolate.

Cadbury Dairy Milk Big Taste tablets launched back in April and since then, just under two million bars have been sold and Cadbury Dairy Milk Big Taste Toffee Whole Nut has been ranked number one in large tablets1.

What does this mean to you?

  • Excite customers with a textured treat, ideal for on-the-go consumption product from the nation’s favourite chocolate brand.2
  • Cadbury Dairy Milk Toffee Whole Nut is already a very popular flavour with consumers in the tablets segment.3
  • Use manufacturers POS to drive trial purchase in store


1Nielsen, 4 weeks to w/e 11.06.16
2Nielsen MAT to w/e 11.06.16
3Nielsen MAT to w/e 11.06.16