New OREO on-pack promotion invites consumers to Press Play To Win

OREO, the world’s number one cookie1, is encouraging consumers across the UK to tap back into the unifying power of music to reconnect with friends via a new on-pack promotion offering the chance to win hundreds of amazing musical prizes.

The Press Play To Win campaign will offer shoppers the chance to scan any OREO packs with their phones to be in with a chance of winning an array of special rewards. The top prize will see lucky winners given a ticket to a UK music festival of their choice in 2022.

Other instant-win prizes include headphones, speakers and a personalised OREO mixtape. To help music lovers connect with those close to them, OREO have created personalised mixtape packaging that looks like an old-school cassette tape but that contains two OREO cookies. The pack will include a unique Spotify code that will take the recipient to the sender’s playlist, as well as space for personalised messages, stickers and images.

The campaign will run from August across the entire OREO range including the popular 154g price-marked pack*, with some packs – see list below – highlighting the promotion through exciting new packaging that shows the iconic OREO biscuit in musical situations, as well as a promotional flash. To play, consumers purchase an OREO product, visit the website and scan the front of pack for a chance to win.

Press Play To Win will be supported through a social, digital and PR support plan, as well as in-store POS material. Consumers will also have the chance to listen to a range of bespoke playlists created by OREO via Spotify.

All OREO products are included in the promotion, however products with the promotional flash include: OREO Vanilla 154g, RRP* £1.08, 16 units per case (plus price-marked version of this pack)

*Prices are recommended only. Retailers are free to set their own prices.

1 Sweet Biscuits Category definition, % brand sales, retail value sales, RSP, 2020 data

Promotion T&Cs:
UK & ROI, 18+. Enter 09/08/2021 - 30/11/2021. Purchase required. Scan front of pack to enter. Main Prize: 1 x 2022 festival experience (festival at Promoter’s discretion) up to the value of £2000/€ equivalent. Instant Win Prizes: 1 of 30 speakers; 1 of 30 headphones; 1 of 940 2x OREO cookies. Wrap Up Prize: Entrants between 01/12/21 – 31/05/22 will be placed in a final draw for a chance to win 1 x £250/€ equivalent online ticket vendor voucher. Max 1 Instant Win Prize/person/household. Max 1 Instant Win entry/household/day. Max 1 prize draw entry/person. Festival prize fulfilment is at the discretion of the Promoter subject to Covid and circumstances beyond the control of the Promoter. Promoter may request receipt. Camera device with internet access + contact details required. Visit for full T&Cs, prize details and NI/ROI NPN.