New Oreo Promotion Invites Shoppers to Snap to Win

A new on-pack promotion from Oreo is offering shoppers the chance to win prizes of up to £1,000 through a new partnership with Snapchat.

Consumers simply use Snapchat to scan the Snapcode on special Oreo packs. From there they will be invited to complete an online game to be in with a chance of winning one of thousands of prizes. There are 10 top prizes of £1,000, as well as 200 limited edition Oreo hoodies, 400 special Oreo t-shirts, 1,500 enamel pin badges and 1,500 free pack coupons. Terms and conditions apply and can be found at www.oreopeople.co.uk.

The promotion is live now until April 30 across all 21 Oreo products including market-leading Oreo Vanilla 154g, Oreo Thins and the full Oreo PMP range. The campaign will be supported by TV, video on demand, online video and social media.

What does this mean to you?

  • Drive sales with the help of a much-loved biscuit brand, now worth over £46M1 in the UK
  • Increase RoS with price marked packs that have been specially designed for strong stand out on shelf
  • Stock up now to drive sales with the help of the most significant flavour trends

Dave

1 Nielsen MAT Value Sales 01.12.18