New Pro-Moo-Tion From Cadbury Dairy Milk

Adopt a Cow on-pack promotion

Available to order on singles and multipacks of Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Freddo and Cadbury Dairy Milk Little Bars from June, the new ‘Adopt a Cow’ promotion will remind consumers of the great taste of Cadbury and offer families the chance to adopt one of 20 cows and win a farm-tastic weekend away to meet their new friend.

For the chance to win, families will be invited to enter the unique online code from a promotional pack from 15th May until 31st August then select which cow they’d like to adopt based on photos and qualities. In the lead up to the prize draw in late September, Cadbury will be interacting with families by bringing small moments of joy through regular news and updates from the herd.

The promotion will be supported by a £4m marketing spend including out of home, in-store and digital activity alongside PR.

Bonkers will target adults who have a silly side to them. The summer is a peak time for candy1 and with attractive on pack activations offering a strong opportunity to drive rate of sale, we hope to drive further category growth.

What does this mean to the retailer?

  • Stock up now to take advantage of this high-profile campaign
  • Use manufacturer POS to generate excitement in store
  • Consider secondary sites such as the hot-zone in the front of store to drive impulse and on-the-go purchases


Cadbury’s Adopt a Cow promotion will be running on the below SKUs:

  • Cadbury Dairy Milk Buttons 14.4g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Freddo 18g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Freddo Caramel 19.5g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Little Bars 18g – 60 packs per case, RRP1 £0.30
  • Cadbury Dairy Milk Buttons 6pk 84g – 14 packs per case, RRP1 £1.39
  • Cadbury Dairy Milk Freddo 6pk 108g – 30 packs per case, RRP1 £1.39
  • Cadbury Dairy Milk Freddo Caramel 6pk 117g – 30 packs per case, RRP1 £1.39
  • Cadbury Dairy Milk Little Bars 6pk 108g – 18 packs per case, RRP1 £1.39


1RRPs are recommended only. Retailers are free to set their own prices.