Trebor, the UK’s number one mint brand1, has expanded its range with the launch of Trebor Mighties this month: a brand new, sugar-free mint that delivers a big refreshing hit of Trebor mintyness in a small pack.
Available in two flavours, Mint and Berry Mint, Trebor Mighties is a new sugar-free product within the Trebor range and delivers a continuous wave of cooling refreshment, meaning consumers can stay confident and fresher for longer.
The launch will be supported with a £1.2m TV campaign as well as in-store activation and POS. The units will be sold in a flexible shelf-ready outer with hooks meaning the packs can be sited anywhere in store for maximum stand-out.
What does this mean to you?
- Excite younger shoppers with sugar-free line
- Drive sales through strong flavours that scored highly for desire and value for money in consumer testing2
- Opportunity to drive incremental sales through the UK’s number one mint3
- Health conscious shoppers are increasingly looking for sugar free options4
1Nielsen, 4 weeks to w/e 11.06.16
2Nielsen concept screener 2014
3Nielsen, 4 weeks to w/e 11.06.16
4IGD Shopper Vista 2016