New format of shopper favourite joins Cadbury singles’ much-loved range

Cadbury Dairy Milk Caramel bar

The nation’s favourite chocolate1 is helping retailers drive sales in the singles category with the launch of the popular Cadbury Dairy Milk Caramel bar in a new 60P price-marked pack (PMP)*, available now.

More than a third2 of all bars in independent and symbol stores are Cadbury bars, and they sell at a rate of two per second3 in this channel, putting the brand in a prime position to deliver growth for the singles category with the new addition. As well as this, Caramel is the best-selling Cadbury Dairy Milk flavour4 – and the PMP* format aims to build on this success.

Retailers should stock new Cadbury Dairy Milk Caramel PMP, as well as a wider range of price-marked formats within confectionery, to help show shoppers they are getting good value for money and therefore encourage trade-up and impulse purchases.

*Prices are recommended only. Retailers are free to set their own prices.

Product information

Product information

  • Product Name: Cadbury Dairy Milk Caramel PMP
  • Product Weight: 45g
  • RRP+: £0.60
  • Case size: 48

1Nielsen Total coverage including discounters, Value, MAT 16.05.20
2Nielsen data, Independent & Symbol stores, MAT to April 2019
3Nielsen data, Independent & Symbol stores, MAT to April 2019
4Nielsen Total coverage including discounters, Value, MAT 30.01.21