The nation’s favourite chocolate1 is helping retailers drive sales in the singles category with the launch of the popular Cadbury Dairy Milk Caramel bar in a new 60P price-marked pack (PMP)*, available now.
More than a third2 of all bars in independent and symbol stores are Cadbury bars, and they sell at a rate of two per second3 in this channel, putting the brand in a prime position to deliver growth for the singles category with the new addition. As well as this, Caramel is the best-selling Cadbury Dairy Milk flavour4 – and the PMP* format aims to build on this success.
Retailers should stock new Cadbury Dairy Milk Caramel PMP, as well as a wider range of price-marked formats within confectionery, to help show shoppers they are getting good value for money and therefore encourage trade-up and impulse purchases.
*Prices are recommended only. Retailers are free to set their own prices.
Product information
Product information
- Product Name: Cadbury Dairy Milk Caramel PMP
- Product Weight: 45g
- RRP+: £0.60
- Case size: 48
1Nielsen Total coverage including discounters, Value, MAT 16.05.20
2Nielsen data, Independent & Symbol stores, MAT to April 2019
3Nielsen data, Independent & Symbol stores, MAT to April 2019
4Nielsen Total coverage including discounters, Value, MAT 30.01.21