Raise your Glass to new Maynards Bassetts Wine Gums Mocktails

We’ve got some ‘sweet’ news – an exciting exciting new product within the Maynards Bassetts range, Wine Gums Mocktails – which aims to reach out to younger adults.

Available now, the new candy bag sees non-alcoholic Strawberry Daiquiri, Pina Colada and Cuba Libre flavours added to the range of iconic Wine Gum shaped jelly sweets.

What does this mean to me?

  • Stock up to drive incremental sales within adult candy and recruit new consumers to the brand
  • Excite younger adults through flavour extensions of the UK’s No.1 candy bag1
  • Site with other candy bags on the main fixture or display with other categories
1Nielsen MAT 02.12.2017