Soft Jellies Fizzy Fish Swim into Store

Maynards Bassetts, one of the nation’s favourite confectionery brands since 1842, has announced its first ever sour Soft Jelly product – Soft Jellies Fizzy Fish. The product is the second in the range of the Soft Jellies of the brand, after Soft Jellies Wild Safari was launched in 2018.

The exciting new product is designed in the shape of fish to tap into consumers’ playful sides. Each bag contains a selection of flavours including consumer favourites orange, strawberry, blackcurrant and lime, made with natural colours and flavours.

Sour jellies are the fastest growing segment within jelly sweets1, creating a significant opportunity for you to drive more sales by stocking up on sour products from established brands. Soft Jellies Fizzy Fish will be the second Maynards Bassetts product to tap into this growth opportunity, following the successful launch of Wine Gums Tangy, now worth £5.3M2.

The product is available in a 160g bag at an RRP* of £1.32. Point of sale materials including clip strips and display material will be available to help disrupt your shoppers and drive sales of the new launch.

What does this mean to you?

  • Drive sales with a new product from a much-loved heritage brand
  • Increase RoS with £1 price marked packs* designed to grab shoppers’ attention
  • Stock up now to make the most of the fastest-growing jellies segment3


1Nielsen MAT Candy Technology Database 29.12.2018
2Nielsen w/e 29.12.2018
3Nielsen MAT Candy Technology Database 29.12.2018