Soft Jellies from Maynards Bassetts Inspires Inner Explorers

I have some sweet news from our candy brand Maynards Bassetts, who have brought an exciting, new soft jelly product to the market, which promises to drive your young adults shoppers ‘wild’.

Maynards Bassetts Soft Jellies Wild Safari is a new 160g bag of soft jellies bursting with flavours of lemon, raspberry, orange, blackcurrant and lime in a variety of safari animal shapes, made with natural colours.

What does this mean to you?

  • Soft Jellies Wild Safari will be an incremental purchase for consumers, who are already loyal to Maynards Bassetts, while also recruiting younger adults to the brand to drive category growth
  • Our bright, novel pack design to provide strong stand out vs competitors, with a window displaying the product inside
  • Site with other candy bags on the main fixture or display with other categories in a ‘night in’ secondary feature