The Cadbury Easter Bunny Hops Back on Screen for Easter 2018

We’ve got some egg-citing news – the Cadbury Easter bunny has set off on his mission to encourage the nation to take part in egg hunts, with the return of our Easter TV campaign.

The advert sees the mischievous hero racing across the country, hiding iconic our Cadbury purple eggs, helping to build on the tradition of Easter egg hunts in the UK.

The 30-second creative will be on screens until Easter Sunday and is just one part of our £10m marketing investment, that will help you to maximise sales and have a cracking season.

What does this mean to me?

  • Stock up now to take advantage of our high-profile campaign and media investment to help you drive sales
  • Use our POS to generate excitement in store
  • Consider displaying at secondary sites such as the hot-zone in the front of store to drive purchase