The chance to ‘Win the Captain’ returns – this time bigger and better than ever!

Mondelēz International’s much-loved consumer promotion 'Win the Captain' is back across Cadbury chocolate

Mondelēz International’s much-loved consumer promotion 'Win the Captain' is back across Cadbury chocolate, Cadbury biscuits, Maynards Bassetts and Trebor products– but this year, bigger and better than ever before!

Kicking off now and running until 28th July, this year’s promotion will see more famous faces joining the Cadbury FC Captain line-up. The competition offers shoppers the chance to win thousands of impressive prizes including more once-in-a-lifetime opportunities to meet some of the UK’s most sought-after professional footballers. Legendary national and club captains Steph Houghton and Hugo Lloris join returning footballing icons Harry Kane and Virgil Van Dijk in this year’s promotional line-up.

For a chance to win, consumers can purchase any participating Cadbury chocolate, Cadbury biscuits, Maynards Bassetts or Trebor treat, visit the website and enter the barcode and batch code visible on the pack. This year shoppers could win 1 of 21 epic Captain experiences! Plus, there are thousands of additional prizes up for grabs, including Sky TY packages and Love2Shop vouchers too.

The competition will be supported with a significant marketing campaign including PoS material, digital and social media support. What’s more, two of these iconic brands have recently unveiled redesigned packaging to help the products stand out to consumers on shelf. Cadbury Dairy Milk has unveiled a new visual identity with a fresh, more modern look that reflects the progressive vision of the brand’s founder, John Cadbury. Maynards Bassetts has also unveiled a fresh design which celebrates its longstanding heritage in an eye-catching and engaging way.

Retailers can find category information to help drive sales across confectionery and biscuits at

UK/ROI, 18+. Open between 28/04/21 & 28/07/21. Purchase necessary. Internet access and contact details required including personal email address. Enter barcode + batch code (found on pack) at to be entered into the prize draw for a chance to win. Level 1 prize: 1 of 7 player experiences to meet a football captain (for winner and three guests) for up to 90 minutes. Level 2 prize: 1 of 3 x virtual player experiences for up to 90 minutes plus 1 x retailer exclusive chance to win a virtual player experience for up to 90 mins. Level 3 prizes: 1 of 10 x captain meet and greet sessions up to 30 minutes. Level 4 prizes: 1 of 13 x Sky TV packages for a year. Level 5: 807 x £10 and 1,164 x £5 Love2Shop vouchers on selected stores. Winners selected via predetermined winning moments. Retailer exclusive prize via prize draw. Max 1 prize per person across Level 1 - 4 prizes. Proof of purchase is required. No choice of prizes. Dates/locations are TBC. Prizes are subject to any applicable COVID-19 rules, regulations and guidance. Promoter will have the discretion as to when to issue prizes in order to follow Covid-19 rules. 2 entries per person per day. Those who enter between 17:00 on 28/07/21 and 23:59 on 28/01/22 will be entered in a final draw for the chance to win £500/€ equivalent. See website for full T&Cs (inc prize details + NPN for NI).