Toblerone Scales New Summits with Range Expansion

Hip hip hooray, I’m very excited to tell you that our very own Toblerone is 110 this year!

In celebration of our big birthday, we’ve boosted our Toblerone range, to offer you and your customers more choice and different ways to enjoy the Swiss chocolate that you love.

This range expansion includes a selection of options for milk chocolate fans with a brand new 200g milk chocolate block and a large 750g block, perfect for gifting.

Plus, we’ve launched a festive, Christmas sleeve which comes complete with a personalisable gift tag to add a special touch. This sleeve will be available on our 360g milk format and on our special gift pack, which includes five 100g bars in a selection of milk, dark, fruit and nut and white flavours!

What does this mean to you?

  • Help boost sales by tapping into the excitement around the range expansion of our much-loved, heritage brand
  • Utilise Toblerone POS for unmissable visibility in your store
  • The launch will be supported by significant marketing investment, so stock up in advance of heightened consumer awareness