Top Cadbury Dairy Milk Collaborations Launch Convenience Friendly PMPs


We’ve got great news for convenience stores today! Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk with Daim are bringing even more co-branded magic to confectionery this April, with the launch of two new price-marked packs.

Co-branded innovations have been a big success story over the last 12 months – Cadbury Dairy Milk with Oreo is worth £19.3 million1, making it the number three small tablet in 20131, and Cadbury Dairy Milk with Daim was worth £4 million after just 12 weeks in the market1!

Why should you stock this in your store?

The new £1.29 (RRP) 120g PMPs2 aim to help independent stores make the most of fantastic new products at the same time as capitalising on the advantages of price-marked packs. Research suggests that stocking PMPs could be beneficial to independent retailers, and that they could increase impulsive purchasing3. The majority of retailers believe that PMPs sell faster than standard packs3 and use them to save time pricing in store3.

Shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution4 - one third of shoppers describe clarity and transparency as the major benefit of PMPs4.

What does this mean for retailers?

  • Take advantage of two big opportunities – co-branded innovation and PMPs
  • Get customers excited about your confectionery range – stock up on products that combine more than one power brand


1 The Nielsen Company, Total Value to w/e 28.12.13 2 RRPs are recommended only. Retailers are free to set their own price. Non price-marked packs are also available. 3 him! PMP research Aug 2011 4 IGD ShopperVista Shopper Trends Q3 2013