Trebor Adds Pots More to Its Range with new format

The UK’s number one mint brand1, Trebor, launched its popular Softmints in a pot format this summer.

Available now, the new convenient 100g pots come in both the peppermint and spearmint Softmint variants. With its larger format, the new pot has been created to allow consumers to easily enjoy the mints on-the-go, making it ideal for desktops at work, in a bag for the daily commute or in the car for long journeys.

The pot format is now worth £4.5m2 in the mints category and growing at 230%3 and the launch of these popular mints4 in a convenient format aims to help retailers drive further mint sales.

What does this mean to me?

  • New Softmints pot format, now available
  • Stock up ahead of media investment when awareness is high
1Nielsen MAT value sales to w/e 20.05.17
2IRI Total Coverage Data value sales MAT to w/e 21.06.17
3IRI Total Coverage Data value sales MAT to w/e 21.06.17
4Nielsen MAT value sales to w/e 20.05.17