Trebor launches refreshing new products

The UK’s number one mint brand1 is launching its first sugar free hard-boiled sub-range, new Trebor Cool Drops.

Trebor is introducing the new Cool Drops Sugar Free in two refreshing flavours; Extra Fresh and Lemon. This innovation aims to bring new consumers into the category, while helping to drive sales. It comes in a handy 28g flip-top box, with less than 100 kcal per pack, making it ideal for on-the-go occasion. The launch will be supported by a new digital campaign.

This launch aims to capitalise on the growing sugar free wellbeing trend and refreshing hard boiled candy subsegment2.

Extensive consumer research, found that the new format was very well received by consumers, combining proven trendy flavours, with the increasing demand for sugar free products.

So why not excite your consumers with a new sugar free offering from the UK’s number one mint brand3 to deliver against sugar free consumer need in line with the health and well-being trends we see on the market.

Stock up now ahead of heightened consumer awareness with a far-reaching digital campaign and take advantage of our new 50p PMP4 pack


1Nielsen value sales MAT w/e 08.09.18
218% market share
3Nielsen value sales MAT w/e 08.09.18
4Prices are recommended only. Retailers are free to set their own prices.