Two big cadbury flavours head for the singles category

Cadbury Dairy Milk’s Big Taste Peanut Caramel Crisp and Oreo Mint tablets launched in the singles category this summer, enabling consumers to enjoy them on–the-go.

Both singles combine the nation’s favourite chocolate1 with unique taste experiences - a generous peanut base containing crunchy crispies topped with gooey caramel and peanut halves in Big Taste Peanut Caramel Crisp, and a mint flavoured cream filling with generous chunks of Oreo cookie in Cadbury Dairy Milk Oreo Mint.

The launch aims to drive penetration in singles, particularly among consumers looking for textured eats, chunky bites and intense chocolatey flavours when they’re on-the-go or during the afternoon dip.

The launches will be supported by a digital campaign centred around the on-the-go consumer. What’s more, to help retailers drive sales in-store, the brand has developed a new gravity pre-filled unit which will maximise visibility and space.

What does this mean to me?

  • A new popular flavour from the nation’s favourite chocolate is now available
  • Stock up ahead of media investment when awareness is high
  • Utilise manufacturers POS to maximise visibility without reducing space
1Nielsen MAT to w/e 20.05.17