Uk Consumers Help Oreo Cook(Ie) Up New Variant

Cadbury Choc'O Brownie pack shot

Thanks to the help of the British public, Oreo will be launching a new variant this summer – Choc’O Brownie.

We’re delighted to reveal that the public chose Brownie Batter to be the next addition to our flavours range. The popularity of the public vote highlights how passionate our consumers are about Oreo cookies and we hope this launch will drive excitement in-store in turn helping retailers drive sweet biscuit sales.”

In October 2016, the world’s number one biscuit1 lauched a public consultation asking the UK to help it decide on its next addition to the range and a staggering 43% voted for a biscuit featuring a scrumptious chocolatey, brownie batter centre in the iconic Oreo cookie.

The launch will be supported by a £2.5m spend through AV, Experiential, sampling and PR and aims to drive incremental sales to the sweet biscuit category and continue to recruit the next generation of biscuit lovers.

What does this mean to me?

  • A new popular flavour from the nation’s favourite chocolate is now available
  • Stock up ahead of media investment when awareness is high
  • Utilise manufacturers POS to maximise visibility without reducing space
1Source Euromonitor International Limited, Packaged Food 2016, as per Biscuit definitions, retail value sales, RSV 2016