Unwrap A Golden Opportunity for your Customers

We’re bringing the Midas touch to confectionery shelves this August, with the return of our Unwrap Gold on pack promotion on our range of bestselling singles.

Twirl Unwrap Image

In 2012, Unwrap Gold gave consumers the chance to win tickets to the London 2012 Olympic Games and became one of our most successful promotions[1]. This year, eight lucky consumers will win an iconic Cadbury chocolate bar sculpted out of 18ct gold. The replicas, which will be presented at an exclusive Cadbury event, are valued at up to £22,000[2], and winners will benefit from a consultation with a specialist gold adviser on how to invest their windful.

For those who don’t get their hands on one of the gold bars, there are plenty more chances to win, with every eighth bar containing a winning code for prizes including cinema tickets and Cadbury chocolate. Click here for more information.

Products included in the promotion are:

Cadbury Crunchie, Cadbury Twirl, Cadbury Wispa, Cadbury Wispa Gold, Cadbury Starbar, Cadbury Double Decker, Cadbury Boost, Cadbury Dairy Milk Single, Cadbury Chocos, Cadbury Double Decker Duo and Cadbury Wispa Duo.

What does this mean for you?

The new Unwrap Gold promotional bars will feature eye-catching packaging for impactful shelf stand-out and disruptive point of sale. Unwrap Gold has a simple instant win mechanic, coupled with highly desirable prizes, and will be supported by marketing investment, including TV, outdoor, PR, experiential, in-store and digital activity, making it a hugely engaging campaign for your customers.

A Cadbury promotion of this scale can act as a signpost to the category.  It can encourage consumers down the chocolate aisle, creating shopper excitement, generating all-important impulse purchases – and, crucially, driving sales uplifts for your store.


[1] [1] Nielsen, Value sales, Total Chocolate, 8 week promotional period, we 09.06.12

[2] Varies based on the size and shape of the chocolate bar and the current price of gold on the international market