Unwrap Sweet Sensations from Cadbury

Unwrap the five sensations

Cadbury’s most iconic chocolate singles will be continuing to be heroed in a new campaign which will burst onto screens this Spring.

The creative campaign calls on consumers to unwrap the brand’s five top-selling adult singles (Cadbury Twirl, Double Decker, Crunchie, Boost and Wispa) and will show that the range offers a taste and texture for everyone.

The £6m campaign is the second instalment of Cadbury’s three-year commitment to drive category growth and will use a full mix of TV, digital, social, out of home and disruptive in-store activity to reach 97% of all adults in the UK.

What does this mean to you?

  • Use POS to generate excitement and impulse purchases
  • Stock up on singles now to take advantage of this high-profile campaign
  • For more information on how to maximise chocolate singles sales in-store click here