Win Nothing But Fun Every Day In First Ever Cross-Brand Candy Promotion

Great news for your candy range! We’re launching our first ever cross-brand candy promotion this summer, giving consumers the opportunity to ‘Win Nothing But Fun’ across our Maynards, Bassetts and the Natural Confectionery Company portfolios.

Everyone’s a winner with ‘Win Nothing But Fun Every Day’, with money-off rewards and fun family prizes ranging from giant outdoor games, trampolines and high tea, to Ferrari driving, European weekends away, and even Northern Lights experiences – all designed to offer something for everyone in a mix of physical and experiential prize options. After revealing the code behind the promotional sticker and entering it at, consumers can find out instantly whether they have won a money-off reward, or their choice of prize from 10 carefully tailored options within their winning tier.

Every promotional pack, featuring the much-loved brand characters, will have a winning code, aiming to drive brand awareness, trial and repeat purchase across 32 products across the Mondelēz International portfolio. Running from 21st July, the promotion will be supported by a full suite of POS to encourage impulse purchase and in-store standout as well as digital and trade PR support.

What does this mean for retailers?

  • Available to order from 21st July – stock up early with Maynards, Bassetts, TNCC to maximise promotional uplift.
  • Leverage the summer season opportunity for category, bringing new and existing consumers to candy.
  • Ensure great standout via POS suite and feature in store to drive trial and sales across the range.
  • Promoter will reimburse retailer the face value of coupons as per the standard reimbursement procedure. The cost of postage is credited to your account.
  • Look out for your retailer letter ahead of the promotion for a summary of the campaign, key dates and coupon instructions.