Hot on the heels of huge success for the Cadbury Dairy Milk Oreo tablet1, we’re bringing even more co-branded magic to the category, with the launch of Cadbury Dairy Milk Oreo in a single format from mid-August.
Cadbury Dairy Milk Oreo, which combines the UK’s no. 1 chocolate brand2 and the world’s favourite biscuit3, has already been hugely successful – worth £19.4 million4, it’s the third best selling Cadbury Dairy Milk tablet in the UK market5.
The 41g countline features the same delicious, creamy filling with crunchy pieces of Oreo cookie, smothered in smooth Cadbury Dairy Milk chocolate, in a single format ideal for on-the-go snacking. And as consumers get a delicious new countline to try and enjoy, you can benefit from a product combining two brands with proven success6, which has the potential to drive sales in-store!
Product name: Cadbury Dairy Milk with Oreo
Product weight: 41g
Case size: 24
Get on your dancing shoes – Graham, the dancing passport control officer, is back on TV from Monday 18th August, with a new burst of advertising for Cadbury Dairy Milk LU and Ritz!
We think Cadbury Dairy Milk can trigger irrepressible joy wherever you are, and the 20-second commercial shows how Cadbury Dairy Milk LU and Ritz can bring a spontaneous moment of joy to the afternoon break.
The ad is part of a £7.5 million UK marketing investment in 2014, including PR, digital and sampling activity. And with Cadbury Dairy Milk LU and Ritz ranked the second and third highest selling single-eat products of 2014 so far1, demand is likely to be high – so get ready for customer excitement and stock up now!
Exciting news from Cadbury Dairy Milk’s co-branded range, which is getting another boost with the launch of its Cadbury Dairy Milk Chips Ahoy tablet.
Following on the success of Cadbury Dairy Milk with Oreo and Daim, the nation’s favourite chocolate brand1 is bringing together another two hugely popular global brands in an exciting collaboration that aims to drive incremental sales across the chocolate tablets range. The new 120g tablet blends delicious chunks of Chips Ahoy cookie with creamy Cadbury Dairy Milk Chocolate.
Product name: Cadbury Dairy Milk Chips Ahoy
ATO: 1st September 2014
Product weight: 120g
Outer size: 15
We’ve got a great opportunity for you to get even more out of your confectionery range this summer - Trebor, the UK’s number one mints brand1, and Maynards Wine Gums have launched new 50p price-marked packs!
The new 50p (RRP) PMPs2are available now on packs of Trebor Extra Strong Peppermint and Spearmint, Trebor Softmints Peppermint and Spearmint, Trebor Softfruits and Maynards Wine Gums.
Research suggests that shoppers are looking for clear and transparent pricing information, with price marked packs helping to make their hunt for value easier3 - one third of shoppers describe clarity and transparency as the major benefit of PMPs4.
Independent retailers say that PMPs can encourage impulsive purchasing5, with most believing they sell faster than standard packs6 and can be used to save time pricing in store7 - meaning they can provide great sales and operational benefits for your store.
Price-marked packs help to give customers the reassurance of clear pricing in store. As the number one mint8, worth £59 million9, Trebor is a customer favourite – with the highest rate of sale of any mint brand10. The new PMPs give you an even bigger opportunity to make the most of the biggest mints brand in the UK!
Names: Trebor Extra Strong Peppermint, Trebor Extra Strong Spearmint, Trebor Softmints Peppermint, Trebor Softmints Spearmint, Trebor Softfruits, Maynards Wine Gums
Case size: 40
1The Nielsen Company, Total Value MAT to w/e 19.04.14
22RRPs and PMPs are recommended prices only. Retailers are free to set their own price.
33IGD ShopperVista Shopper Trends Q3 2013
44IGD ShopperVista Shopper Trends Q3 2013
5 him! PMP research Aug 2011
6 him! PMP research Aug 2011
7 him! PMP research Aug 2011
8 The Nielsen Company, Total Value MAT to w/e 19.04.14
9 The Nielsen Company, Total Value MAT to w/e 19.04.14
10The Nielsen Company, Impulse ROS 12 w/e 19.04.14
11 The Nielsen Company, Total Value MAT to w/e 19.04.14
12 RRPs and PMPs are recommended prices only. Retailers are free to set their own price.
As part of our National Independents’ Day sponsorship, we are helping independent retailers improve their skills to drive sales through a unique digital skills course.
30 places on the Digital High Street Skills Programme are available for independent retailers. The course will help C-store owners to build their skills in digital marketing, getting their business online and using social media to drive sales.
Kamal Thaker, owner of Stop Shop News, said: “I am very grateful to Mondelez International and the National Skills Academy for Retail for giving away such a useful prize. I found the whole experience very interesting and received useful advice and guidance from both the Guide to Successful Retailing workbooks and the mentor.
“They helped me in pointing the business towards a new direction and be more successful. I would definitely recommend the training and mentoring to other business owners and managers. In this climate, shops are struggling and we need all the assistance we can get!”
To enter the Independents’ Day competition, please visit http://bit.ly/id2014comp. Terms and conditions apply - please see full T&Cs on the competition site.
To stay up to date with all the activities, follow the campaign on Twitter @IndieDayUK, facebook.com/independentsday or on the campaign website www.indieday.co.uk
Retailers should stock a range of products that meet consumer needs throughout the day, whether it’s the number one breakfast biscuits, Belvita Breakfast1, for the morning, a mid morning treat such as Oreo, and lunch and evening essentials like Philadelphia and Dairylea, to maximize sales.
We would recommend that retailers cover the consumer sharing need at New Year by stocking up on products that cater for people entertaining family and planning parties, as well as offering last minute gift options. Consumers with friends and family visiting them at home during the festive season will look to offer sharing treats.
Retailers should make shopping a convenient experience for the shopper and look at positioning different products together in-store to cater for specific shopping missions and encourage purchases. For example, position Belvita Breakfast biscuits and Kenco coffee together for an on the go breakfast, or confectionery sharing bags near wine for gifting and entertaining, both of which could be a key reason for visiting a store over the New Year period.
Retailers should all make sure they have full availability of all the best selling products and merchandise stock according to how shoppers shop the fixture, focussing on big, well-known brands to drive sales.
People often take advantage of the New Year holiday period to visit friends and family, picking up gifting or sharing products along the way. This makes the period a key time to take advantage of distress purchases, making point of sale material (POS) particularly important to retailers around this time.
POS can be invaluable to retailers if used well, creating excitement and theatre in store, and disrupting consumers on their shopping journey so they see more than just what they entered the store for. POS can also be used to inspire ideas – for example grouping products for gifting and sharing together, or recipe suggestions for entertaining during the festive period.
An invaluable tool for creating a secondary site for products, POS is particularly useful to draw consumers’ attention to seasonal products and promotions. Shelf strips and wobblers are good examples of POS that can be used to this effect.
What products should retailers stock to make the most profit from New Year?
Top-up shopping is one of the key customer shopping missions for independents so make sure key products such as coffee, confectionery, and sweet and savory snacking products, are located near the front of the store to appeal to shoppers and supported by strong point of sale.
Retailers should also take advantage of changing consumer preferences and evolving tastes, and stock up on premium and super premium brands across all categories to encourage shoppers to trade up and help increase profit.
Coffee is one example of this. With the growth in the ‘Coffee Shop’ culture and premiumisation trend, consumers are seeking better quality coffee so retailers should stock up on super-premium and wholebean coffee brands such as Kenco Millicano and Carte Noire, as they are driving growth in the category2. This is even more key over the New Year as customers trade up to better quality products to share when entertaining their guests at home.
The ‘cooking from scratch’ trend, driven by shoppers on a “meal for tonight” mission is also important to cater for around new year. This mission is also in growth3, helping to create more opportunities for versatile recipe ingredients like Philadelphia Tubs and Philadelphia Simply Stir.
In May, Mondelēz International launched two mouth-watering Philadelphia Simply Stir flavours, Mushroom and Garlic & Herb. Simply Stir takes just a few minutes from pouch to plate and the end result is always smooth, creamy and fantastically Philly - whether topped on to chicken, stirred into pasta or used as a creamy pie filling.
The range should be sited next to Philadelphia in the chiller aisle to inspire shoppers looking for a more convenient way to make a delicious meal
Due to the strong associations with gifting, chocolate and confectionery are key products for retailers to stock during the run up to New Year. The UK confectionery market is worth over £4.7bn4 and growing. Chocolate confectionery, the largest sector of the market at over £3.5 billion5, is driving growth, thanks to an assortment of NPD and the rise of night in sharing occasions6.
In the UK, sugar confectionery is worth just over £1.1bn7. Sugar bags contribute considerable value to the whole confectionery category at £541.9m8, growing at 5.7 per cent9. Mondelēz International sugar bags are worth more than £106m10, with brand favourites including Maynards and Bassetts.
Get ready to unwrap joy! Cadbury is launching a high-profile on-pack promotion giving your customers the chance to win a money-can’t-buy prize – whatever brings them joy, made out of delicious Cadbury chocolate.
By unwrapping a pink foil-wrapped Cadbury bar, 30 lucky winners will get their hands on a hand-made sculpture of whatever it is that brings them joy made out of delicious Cadbury chocolate, plus a joyful surprise worth up to £5,000. So, if opening the box of a new pair of designer shoes makes our winner jump for joy, not only will she receive a pair of chocolate shoes, but she could also be jetting off to Milan to pick out a pair of her choice!
What’s more, one in eight promotional packs will win a free chocolate bar – including latest Cadbury launches like Freddo Faces, Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk with Lu and Ritz – helping to drive frequency of purchase and encourage product trial.
Unwrap Gold was a huge success in 2013, generating 1 million online entries! It was particularly good news for independent retailers, with an uplift of 25 per cent during the promotion1.
We’ll be supporting the campaign with a £3 million UK marketing investment, including PR, digital and social activation, out of home close to stores, and impactful POS to help drive sales.
This Cadbury on-pack promotion will run across the following products:
1 Nielsen, Value Sales, Unwrap Gold 2013 promotional Countlines & multipacks, Independents, Latest 4 weeks vs. PP, w.e. 05.10.13
Great news for your candy range! We’re launching our first ever cross-brand candy promotion this summer, giving consumers the opportunity to ‘Win Nothing But Fun’ across our Maynards, Bassetts and the Natural Confectionery Company portfolios.
Everyone’s a winner with ‘Win Nothing But Fun Every Day’, with money-off rewards and fun family prizes ranging from giant outdoor games, trampolines and high tea, to Ferrari driving, European weekends away, and even Northern Lights experiences – all designed to offer something for everyone in a mix of physical and experiential prize options. After revealing the code behind the promotional sticker and entering it at www.nothingbutfun.co.uk, consumers can find out instantly whether they have won a money-off reward, or their choice of prize from 10 carefully tailored options within their winning tier.
Every promotional pack, featuring the much-loved brand characters, will have a winning code, aiming to drive brand awareness, trial and repeat purchase across 32 products across the Mondelēz International portfolio. Running from 21st July, the promotion will be supported by a full suite of POS to encourage impulse purchase and in-store standout as well as digital and trade PR support.
Exciting news from Maynards Discovery Patch! The new fun-shaped fruit flavour jelly and foam sweets have teamed up with Aardman Animations for a high-profile new TV ad this spring.
The advert, which runs from 9th May, features a family of hedgehogs trying Maynards Discovery Patch for the first time and exploring the questions on pack. The ad has been produced by Aardman, the studio famous for popular characters including Wallace & Gromit, Shaun the Sheep and Morph.
For the spot, Aardman have created a miniature world rich in irresistible details, texture and charm, bringing the hedgehog family to life with enchanting stopframe animation, a process which took nearly three weeks to shoot, frame by frame.
Maynards Discovery Patch Animals features fun facts or quizzes on the back of pack to inspire moments of family discovery. There is also a Maynards Discovery Patch app which you can unlock by scanning the pack, giving families an opportunity to discover even more through an augmented reality experience.
Cadbury Eclairs Velvets, the latest innovation from the UK’s top indulgent candy brand1, is on TV and in the cinema from May!
The advert, screening from 12th May, describes the delicate, softer take on the much-loved classic, a soft caramel with a chocolatey centre, enrobed in delicious Cadbury milk chocolate – a softer way to seduce your senses. The campaign is part of a £2 million UK marketing investment in 2014, and will also include cinema, video on demand, digital, sampling & in-store activity
Launched in March, Cadbury Eclairs Velvets bags are the ideal sweet treat to enjoy on the move or in a precious free moment.
Cadbury Eclairs Velvets is available in 151g packs, priced at £1.99 (RRP3).
1 The Nielsen Company, Total Value 12 w/e 22.03.14
2 Nielsen ScanTrack Value ROS (wtd), Latest 12 Weeks to 22.03.14, Total Grocery.
3 RRPs are recommended only. Retailers are free to set their own price.
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