Confectionery

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Our Cadbury Crispello countline is now available in a fabulous bitesize bag!

Crispello is delicious crispy wafer shells, filled with a creamy centre and covered in a smooth layer of Cadbury milk chocolate. The sharing bag contains 12 individually wrapped pieces, perfect for sharing on a night in with friends. The new bags are priced at £2.03*RRP and come in outers of 10.

Why should you stock this in your store?

Since the single bar was launch in October 2012, Cadbury Crispello has proved to boost sales for on-the-go occasions, bringing 190,000¹ shoppers to the chocolate singles category within its first 12 weeks and is already worth almost £3 million².

What’s more, in 2013, we’re supporting the brand with a huge £6 million marketing investment including TV, outdoor, digital and in-store sampling.

So what does that mean for you?

• Offer customers an exciting new way to enjoy Crispello chocolate pieces
• Opportunity to tap into the ever-growing bitesize category
• Attract new customers and inspire new occasions for sharing or individual indulgence

*RRP’s are recommended only. You are free to set your own pricing.

^1,2 Kantar Worldpanel FOTG Panel. 12 weeks w/e 23.12.12 vs previous period. Universe – Choc singles

Maynards Sour Patch Kids are adding even more fizz to the market with the launch of our new flavour variant Soda Popz!

The latest addition to the range includes five colour and flavour offerings inspired by the flavours loved by young people.  Cola, orangeade, cherryade, tropical and apple fizz all bring a tongue twisting sour sensation, followed by a mouth-watering fruity flavour, ending on a sweet note.

They are available in 160g packs, priced at £1.52 *RRP and packed in outers of 12.  We’ll also have a 125g priced at £1* RRP. Both are available in depots now.

Why should you stock this in your store?

Maynards Sour Patch Kids has seen real success since its launch last year, and is already worth more than £2 million¹ – making it the number one NPD launch in sugar bags in 2012². What’s more, our new Soda Popz variant aims to drive growth within the Sour and Fizzy Jellies category, currently worth a huge £45.7 million.

So what does that mean for you?

• Offer young customers a unique product with a wider variety of delicious, fun flavours
• Delight even more customers with our new variant’s sour then sweet taste sensation that we think people are going to love!

*RRP’s are recommended only.  You are free to set your own pricing.

They say great things come in small packages and Halls XS is definitely that – The latest edition to the range brings the powerful vapour action of Halls to a new, mini format that’s ideal for your customers’ pockets and handbags. Available in Lemon and Peppermint flavours, both are available now from depots, priced at 75p(RRP*)  and come in outers of 16, which can go straight on shelf or next to your till.

Why should you stock this in your store?

We trialled Halls XS in stores before launch and saw incremental sales rise by up to 77%** in just four weeks, and we’re confident that it’ll boost your sales too!

The new products will be supported by a £2.5 million marketing investment throughout 2013, including TV and outdoor advertising.

So what does that mean for you?

• Excite and intrigue your shoppers with innovative new products
• Invigorate your sugar confectionery display with eye-catching packs
• Opportunity for incremental sales outside of the medicated season

*RRP’s are recommended only.  You are free to set your own pricing.

**Sales increased by 77% when displayed at tillpoint.  Based on trail comparison of weekly sales averaged over a 4 week period from 08/10/12 – 28/01/13

Following on from our fabulous Cadbury Popcorn and Cadbury Pretzels launches in 2012, we’re proud to launch New Cadbury Crunchums 105g bag, priced at £2.03*

The deliciously different Cadbury Crunchums are a one-of-a-kind, wonderfully moreish snack of crispy cereal bites, coated in delicious Cadbury chocolate. 

What does this mean for you?

They are an ideal treat for snack lovers looking for something to share, whether it’s for a Summer BBQ or Family Big Night in.

We’re supporting Cadbury Crunchums with a £1.3million UK marketing investment in 2013, including outdoor advertising, sampling, PR, social media, digital campaigns and in-store activity.

They will be available in outers of 10 nationwide from June 2013 for you to pick up in your local Wholesaler or Cash and Carry. 

*RRP - Retailers are free to set their own pricing

Good Morning/Afternoon,

I have some Marvellously exciting news!  I’m proud to be able to share with you our great NPD Cadbury Dairy Milk Marvellous Creations!

Our Marvellous Creations are “Cadbury Dairy Milk Marvellous Creations Jelly Popping Candy Shells”, which combines fruit flavoured jellies, sugar coated chocolate candy shells and popping candy, and “Cadbury Dairy Milk Marvellous Creations Cookie Nut Crunch”, which contains biscuit pieces, crunchy almond caramel and roasted caramelised hazelnuts.

Both will be available in a 47g bar and a 200g tablet, and are perfect for your customers to share with family in the evening or for a moment of magic to brighten up their afternoon dip.

Why should you stock this in your store?

Well, Cadbury Dairy Milk Marvellous Creations was Australia’s biggest ever confectionery launch¹ and we’re confident that it’s going to be a huge hit in the UK as well!

We’ll be supporting the range with national TV advertising, outdoor advertising, sampling, press advertising and social media.  Our Joyville team will also be travelling the length of the country with some fun and wacky activities to bring excitement and intrigue to your customers.  So take advantage and bring this to life in your store.

Cadbury Dairy Milk Marvellous Creations also be available in 47g bars, in cases of 24, priced at 59p (RRP*).  200g tablets are priced at £2.49 (RRP*), in cases of 12 for Cookie Nut Crunch and 14 for Jelly Popping Candy Shells, with a shelf-ready pusher POS, for better visibility on your shelves.

So what does that mean for you?

• Excite and intrigue your shoppers with innovative new products
• Great shelf stand out to encourage impulse purchases
• Opportunity to liven up your ‘big night in’ display
• Shopper mission fact – Reason to buy…..