I’m proud to be able to share with you our great NPD Cadbury Dairy Milk Marvellous Creations!
Good Morning/Afternoon,
I have some Marvellously exciting news! I’m proud to be able to share with you our great NPD Cadbury Dairy Milk Marvellous Creations!
Our Marvellous Creations are “Cadbury Dairy Milk Marvellous Creations Jelly Popping Candy Shells”, which combines fruit flavoured jellies, sugar coated chocolate candy shells and popping candy, and “Cadbury Dairy Milk Marvellous Creations Cookie Nut Crunch”, which contains biscuit pieces, crunchy almond caramel and roasted caramelised hazelnuts.
Both will be available in a 47g bar and a 200g tablet, and are perfect for your customers to share with family in the evening or for a moment of magic to brighten up their afternoon dip.
Why should you stock this in your store?
Well, Cadbury Dairy Milk Marvellous Creations was Australia’s biggest ever confectionery launch1 and we’re confident that it’s going to be a huge hit in the UK as well!
We’ll be supporting the range with national TV advertising, outdoor advertising, sampling, press advertising and social media. Our Joyville team will also be travelling the length of the country with some fun and wacky activities to bring excitement and intrigue to your customers. So take advantage and bring this to life in your store.
Cadbury Dairy Milk Marvellous Creations also be available in 47g bars, in cases of 24, priced at 59p (RRP*). 200g tablets are priced at £2.49 (RRP*), in cases of 12 for Cookie Nut Crunch and 14 for Jelly Popping Candy Shells, with a shelf-ready pusher POS, for better visibility on your shelves.
So what does that mean for you?
- Excite and intrigue your shoppers with innovative new products
- Great shelf stand out to encourage impulse purchases
- Opportunity to liven up your ‘big night in’ display
- Shopper mission fact – Reason to buy…..
* RRP’s are recommended only. You are free to set your own pricing
1 The Nielsen Company, YTD 29.12.12