Cadbury Dairy Milk Pebbles set to rock sharing bags category

CDM Pebbles Bag

We’re bringing a little joy to the sharing bags category this summer, with the launch of new Cadbury Dairy Milk Pebbles in August. 

Cadbury Dairy Milk Pebbles are little pebble-shaped bites of delicious Cadbury Dairy Milk chocolate in a sugar shell.  Priced at £2.04*RRP, and in outers of 12, Cadbury Dairy Milk Pebbles are great for families and a fun new way to share the nation’s favourite chocolate.

So what does this mean for you?

This is the latest in a line of Cadbury bitesize bags that are taking the confectionery sector by storm, including the hugely successful Twirl Bites, Crispello bag, Bitsa Wispa and, most recently, Cadbury Crunchums.

This is a fantastic opportunity for retailers to make the most of the growing chocolate share bags category[1] and the big night in opportunity.

The launch will be supported by digital activity, PR and in-store promotions, to get consumers really excited about the new product.


[1] The Nielsen Company, Total MAT to w/e 04.05.13

*RRP – Recommended only Retailers are free to set their own pricing