Cadbury Eclairs Velvets Makes TV Debut

Hi,

Cadbury Eclair VelvetsCadbury Eclairs Velvets, the latest innovation from the UK’s top indulgent candy brand1, is on TV and in the cinema from May!

The advert, screening from 12th May, describes the delicate, softer take on the much-loved classic, a soft caramel with a chocolatey centre, enrobed in delicious Cadbury milk chocolate – a softer way to seduce your senses. The campaign is part of a £2 million UK marketing investment in 2014, and will also include cinema, video on demand, digital, sampling  & in-store activity

Launched in March, Cadbury Eclairs Velvets bags are the ideal sweet treat to enjoy on the move or in a precious free moment.

What does this mean for you?

  • Make the most of higher customer awareness and stock up in advance!
  • Cadbury Eclairs Velvets has a value rate of sale already matching our Cadbury Eclairs Classic SKU2 - making it a great opportunity for retailers to encourage trial purchases.

Cadbury Eclairs Velvets is available in 151g packs, priced at £1.99 (RRP3).

Dave

1 The Nielsen Company, Total Value 12 w/e 22.03.14
2 Nielsen ScanTrack Value ROS (wtd), Latest 12 Weeks to 22.03.14, Total Grocery.
3 RRPs are recommended only. Retailers are free to set their own price.