Crispello Brings Bags Of Innovation

Our Cadbury Crispello countline is now available in a fabulous bitesize bag!


Crispello is delicious crispy wafer shells, filled with a creamy centre and covered in a smooth layer of Cadbury milk chocolate. The sharing bag contains 12 individually wrapped pieces, perfect for sharing on a night in with friends. The new bags are priced at £2.03*RRP and come in outers of 10.

Why should you stock this in your store?

Since the single bar was launch in October 2012, Cadbury Crispello has proved to boost sales for on-the-go occasions, bringing 190,0001 shoppers to the chocolate singles category within its first 12 weeks and is already worth almost £3 million2.

What’s more, in 2013, we’re supporting the brand with a huge £6 million marketing investment including TV, outdoor, digital and in-store sampling.

So what does that mean for you?

  • Offer customers an exciting new way to enjoy Crispello chocolate pieces
  • Opportunity to tap into the ever-growing bitesize category
  • Attract new customers and inspire new occasions for sharing or individual indulgence

*RRP’s are recommended only. You are free to set your own pricing.

1,2 Kantar Worldpanel FOTG Panel. 12 weeks w/e 23.12.12 vs previous period. Universe – Choc singles