Daim Follows Oreo With New Cadbury Dairy Milk Collaboration

Following the success of Cadbury Dairy Milk with Oreo, We’ve teamed up the nation’s favourite chocolate brand with another big name this summer.

CDM Daim Image

We’re excited to be bringing consumers yet another delicious collaboration by bringing the unique taste of Daim into the Cadbury Dairy Milk family.

Cadbury Dairy Milk with Daim brings together two hugely popular global confectionery brands in a collaboration that aims to drive incremental sales across the chocolate tablets range. The new 120g tablet, in outers of 15, blends delicious Cadbury Dairy Milk with crunchy almond caramel pieces in a combination designed to bring even more joy to chocolate lovers across the country.

What’s in it for you?

Cadbury Dairy Milk with Daim comes on the back of significant success for Cadbury Dairy Milk with Oreo, which has generated over £10 million of sales since its launch – making it the number three small tablet this year !

The brand will be supported with marketing investment, including PR, digital and in-store activity.

Bringing together big names creates excitement among consumers of both brands, opening up a much larger market and encouraging impulse purchases.