Cadbury Hot Chocolate Launches New PMPs

Hi,

Hot chocolate PMP packsWe’ve got some news to heat up your hot beverages range! Cadbury Hot Chocolate, the top-selling brand for convenience stores1, is launching new impulse-friendly price-marked packs this April.

The new PMPs2 are available across the range, including drinking chocolate, instant chocolate and Highlights, on new, contemporary packaging launched in January this year. Case sizes have also been reduced from 12 to six, making the range ideal for retailers with limited space.

Why should you stock this in your store?

Cadbury is the number one hot chocolate brand3 . Research suggests that shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution4 - one third of shoppers describe clarity and transparency as the major benefit of PMPs1 .

Independent retailers say that PMPs may encourage impulsive purchasing5, with the majority of believing they sell faster than standard packs5 and can be used to save time pricing in store5.

What does this mean for you?

  • Reassure customers with the clarity and transparency of a price-marked pack
  • Offer a top brand with a great new advantage – retailers should focus on top sellers with brands consumers know and trust
  • Make the most of a standout new look for Cadbury Hot Chocolate
  • Cover all subcategories. For example, for Hot Chocolate, include ‘with milk’, instant, light and cocoa.
  • Lay out the category in format type left to right, starting with hot chocolate with milk – a key sign post for the category.
Dave

1 The Nielsen Company, Total Impulse MAT to w/e 22.02.2014 2 RRPs are recommended only. Retailers are free to set their own price. Non price-marked packs are also available. 3 The Nielsen Company, Total Impulse MAT to w/e 22.02.2014 4 IGD ShopperVista Shopper Trends Q3 2013 5 him! PMP research Aug 2011