A billion pound opportunity


Get a head start on London 2012.

The London 2012 Games is a billion* pound opportunity to retailers. Some businesses are waiting until next year, but it’s predicted* a quarter of the retail sales will be made this year.

There’s already an airport store open at Heathrow Terminal 5, shops at St Pancras International and Paddington and, 2,300 sq. ft. of the John Lewis Oxford Street store dedicated to London 2012 merchandise. By the summer of 2012, over 10,000 types of consumer products will be made to meet the expected interest.

So it’s never too early to think about how your business can make the most out of this opportunity. To help increase your margin you can:

Stock limited edition Olympic-themed products

Create Olympic-themed products

Have Olympic-themed promotions

As the official treat provider of the Olympics, you can also get involved with community activities to see if they’d include an element of our national Spots v Stripes campaign. You could promote their events by offering to put up posters in your outlet, tell customers and provide product. For more information, just visit www.spotsvstripes.com/community.aspx

Make sure you don’t miss out on a slice of the huge sales potential during London 2012.


*Source: sportspromedia.com